Now see where great logos, symbols and icons come from. If you want to understand what makes them "tick"--what makes them good--then look here. This is not your typical collection of neat-and-polished, finished designs. This book steps into the international studios of top designers as ideas happen--to show you what worked, what didn't, and why. You'll even get an up-close and personal look at the making of symbols and icons--two fast-growing, but rarely covered, fields of design.

Inside, case studies illustrate the evolution of logos, symbols and icons created for a variety of clients, from small, start-up businesses to large corporations. You'll get the whole creative story--from the initial client briefing ... through early roughs and intermediary sketches ... to the ultimate, finished design. Don't miss this rare, real-world look at how designers sum up a business or a product in a single, graphic signature.

From the Inside Flap
This book explores a broad range of design projects, strategies and creative processes. You'll see how marks were designed for banks and non-profit organizations, feature films and churches ... for mergers, globalizations and diversifications. For each project, you'll get the whole story of how the logo, symbol or icon evolved smoothly (or not so smoothly) from the original concept, including:

- where ideas came from, whether instant inspirations or 2am breakthroughs
- different directions that were considered
- how initial roughs were influenced and shaped by the principles of good design and the realities of the client
- how the final design was adapted to use in various formats, from brochures and business cards to trucks and street banners

Includes the design strategies of:
Agnew Moyer Smith for Pittsburgh Children's Museum
Archetype Studio for Eudora
Carbone Smolan Associates for Chicago Orchestra Hall
Carlos Segura for Gene5
Chermayeff & Geysmar for TimeWarner
Enterprise IG for Detroit Edison
frog for frog's new identity
IBM for e-commerce
Imaginary Forces for The Island of Dr. Moreau
Landor Associates for Banco Bradesco
Malcolm Grear Designers for The Presbyterian Church
Metadesign Berlin for Volkswagon
Netscape/ MetaDesign San Francisco for Netcenter
Pentagram New York for Fashion Center New York
Pentagram San Francisco for Sony Metreon
Petrula Vrontikis for Two Lane Media
Qwer for Expo2000Hannover
Raymond Pirouz for Raymond Pirouz Identity
Selbert Perkins Design for L.A. World Airports
Skolos Wedell for Supersonic
Stan Evenson Group for ERAS Center
The Leonhardt Group for Experience Music Project